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It's time
to look beyond your HR department - the only way to recruit top
performing sales people is through a specialist Headhunter.
Have you ever
considered the effectiveness of your internal recruitment department?
The conventional methods of recruiting, currently adopted by most
HR departments, involve bureaucratic processes of sorting and filing
CV's based only on candidates' past history and how this matches
the job description.
However, as
every job, manager and candidate is unique, drawing up job descriptions
that encourage all candidates to act the same, makes it extremely
difficult to distinguish one from another. What's more, whilst the
HR department are spending time 'paper-shuffling' it is likely that
a headhunter has been in direct contact with the hiring manager
and is putting forward extremely competitive candidates.
So, why should
you appoint a headhunter, over your own HR department? My guess
is that if you are looking to recruit, then you have an immediate
problem to solve. A headhunter will meet directly with you, to find
out exactly what you are looking for and will generally specialise
in your industry, so will bring with him a lot of background knowledge.
By working this
way, the headhunter reinvents the whole traditional recruitment
process. His first step will have been to get in touch with a company
and to find out who the top performer is. By doing this, the headhunter
will have qualified the skills and calibre of the candidate before
the interview. He will then test the candidate's knowledge and will
use his skills to probe even further to ensure that the candidate
is not simply saying what they believe the company will want to
hear - which is so often the case in many standard interviews. This
enables the headhunter to fully brief the hiring manager on a candidate's
skill set and to discuss, the value that the prospective employee
would bring to the organisation.
The process
of evaluating CV's that have been passed on by HR, in an attempt
to match skills to the job description, is totally removed. Not
only does this save an incredible amount of time, but it also eliminates
a host of candidates who will most probably be unsuitable for the
job. You have to consider why anyone would submit a CV if they were
happy working for their current employer or were performing extremely
well. It is extremely rare for a top salesperson to want to work
for another company - they are nearly always headhunted.
This whole process
means that there is no guesswork necessary on behalf of the hiring
manager - the interview is not a 'blind date,' but is an exciting
engagement between two people who are about to seize a mutually
beneficial opportunity.
The advantages
of the headhunter's technique also extend to the candidate. Prior
to meeting his prospective employer, the candidate is fully aware
of the company's challenges, goals and culture. He knows what the
hiring manager wants to see, has been motivated by the headhunter
and is keen to apply his work skills to the position. As most hiring
managers will understand, there is nothing worse than interviewing
someone who you are not convinced will want the job.
At the end of
the day, a headhunter will not put any candidate forward until he
knows that both the hiring manager and the candidate are fully prepared
for the interview. After all, a headhunter is only paid upon results.
In light of
this, would you still leave your recruiting entirely to your HR
department? Now, I'm sure that there are some HR experts out there
who do spend time researching the industry and getting in touch
with top performers. It is also important to note that HR play a
very important role within a company as far as managing existing
resources goes. However, the management of initial recruitment for
other departments is an area where HR should maybe take a step back
and make way for the hiring manager.
Why? Well, lets
take a look at how the majority of HR departments handle recruitment.
They spend thousands on advertising and hundreds of man-hours on
screening and testing. Their evaluations are based only on CV's,
so they tend to waste time evaluating people who are looking to
move for some reason. They also tend to rely on references, which
in this day and age and particularly within the sales industry are
redundant - a reference will not give you the candidate's previous
performance levels and will certainly not tell you why the candidate
is suited to your job!
The question
is - does the HR department really know what skills are necessary
to be successful in a sales position? Well, probably not - as I'm
sure they would be working in the sales department themselves if
they did! In which case, how can they be capable of judging someone's
worth and identifying a solution? This surely means that they are
processing hundreds of unknown candidates, rather than people they
know can do the job.
Furthermore,
by allowing all recruitment to be reliant upon the HR department,
you are restricting your market to only 'those that come in'. What
about all the other people out there who may be available but aren't
actively searching? There are hundreds of opportunities out there
- you just need a talented headhunter to exploit them for you.
A headhunter's
strategy is powerful. His sole aim is to create a synergistic match
between a company and a prospective employee. He is fully aware
of the market and spends a lot of time researching the top producers
within a particular industry. Not only is he continuously enlarging
his circle of contacts through proactive networking techniques,
but he also knows how to sell your company to the people who you
would ideally like to recruit.
If these techniques
didn't work, those companies who have already recognised the advantages
would not have turned to headhunters for assistance. If you are
still unsure, maybe you should consider this: Who would you send
into the market to recruit new customers - your top performing,
most impressive salesman or a customer service representative?
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